Content aggregation has been around for a long time, but now bloggers, writers and other men of influence are looking at curating content manually with a serious eye. This kind of content curation takes some flak from purists because they think that it is a lesser calling than creating original content, but what we have to understand is that a lot of good things get lost in the noise of the internet.
In fact the content to noise ratio is staggering when you want to find something quickly. Also a lot of new content creators go unnoticed for a long time unless someone who’s already established as a high rank author notices them and drives content back to their site or unless they market themselves very aggressively.
So content curation plays a very big role in the content marketing niche today, but not everyone can be a good curator. Here a few tips to establish yourself as an authority in the field of online content curation:
1. Don’t just republish what you find
Being a content curator is a lot more work than discovering good, original content online (which is tough enough on its own). You need to be able to analyze a piece of work and fill in the missing pieces if there are any. Add value to the content you curate by adding statistics, additional information and your own opinions based on facts and market trends.
2. Always give credit and link love
When you’re publishing someone else’s content on your site, always give credit where it’s due. Marketing Profs talks about a few ways to keep your content curation efforts ethical like:
- Keeping quotes short.
- Not using ‘nofollow’ links.
- Write a new headline.
- Claim Google authorship only when appropriate.
For more on ethical content curation, check out this post.
3. Curate from different sources
Curation from a single source gets real monotonous, real fast. You need to be very focused on particular topic but you need a varied palate of opinions, news, information, ideas and technologies to interest people in your niche.
4. Follow the Two C’s
Consistency and commitment to frequency are vital for content curators. Once you have a band of followers who look to you for content, you need to make sure that you set up a schedule and stick to it. If you post on Tuesday mornings, people tend to expect posts from you every Tuesday morning.
And while you don’t have to be posting quality content every single day, you need to post at least once a week to stay in people’s minds.
5. Don’t compromise on quality
Just like someone who creates original content, you need to establish your online authority so that Google will rank you high. This will only happen when you curate high quality content consistently over a long period of time. So don’t try to cut corners by republishing content from popular sources directly and not providing any value of your own.
Do you have any of your own tips for curating content? Let us know in the comments.Read More...