What is push and Pull Marketing? PUSH VS PULL
Pull Vs Push Marketing Strategy
Pull and Push marketing is used to define marketing practices for getting (luring customers) to a particular brand / product or service. Though a pull is considered better than push as in pull a person gets “pulled” to the brand rather than “pushed”, both have their own advantages / disadvantages and used depending upon overall brand strategy.
What is pull marketing?
A “pull” system the consumer requests the product and “pulls” it through the delivery channel. An example of this is the car manufacturing company Ford Australia. Ford Australia only produces cars when they have been ordered by the customers.
Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples “bring in this coupon to save 30%” or “buy one get one free”, etc.
With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy.
What is push marketing?
In a “push” system the consumer does not request the product to be developed; it is “pushed at” the end-user by promotion. An example of this is a perfume product. Women do not request to smell a fragrance they never smelled before; it is simply “pushed” at them, through the right advertisement.
Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. As consumers, you rarely see this type of marketing when it is directed to the distributors. It might include wholesale discounts, kickbacks, bonuses, and other types of support. It’s all designed to have the retailer promote your product to the end users over a different product